Certain basic elements of website design must be followed in order to get a visually appealing and attractive website. Besides the basic elements, there are also certain other factors that are specifically considered by the web design firms at the time of designing a website. Such factors are responsible for making a website user-friendly and give the users a unique and satisfying web experience.

Factors responsible for making a website user-friendly
Following are some of the factors that must be considered at the time of creating a website:

1.     They should aim at swift navigation
The navigation around the site should be made easy and smooth for the user. The information that the user is looking for should be easy to locate and use. The menus, navigation tools and the complete architecture of the site should be created considering the importance of easy navigation.

2.     An effective use of multimedia must be made
There have been various researches and studies around that have already proved the fact that pictorial information is easy to perceive, understand, is attractive and stays longer in our minds. The same holds true for the websites. Use of relevant audios and videos together with the text helps the users to have a deeper understanding of the subject quickly. This makes the user more interested in the webpage and he tends to spend more time on it.

3.     Web pages should be mobile responsive and high in compatibility
All the hard work and effort routed in designing a website goes down the waste if the web pages are not made compatible to different computing devices like Desktops, Laptops, Tablets, and Smartphones. Also, they must be designed in such a way that they can perform efficiently on all kinds of browsers and operating systems. The success of a website is clearly based on its successful viewing after all!

4.     The Technology used should be regularly updated
With the constant advancement in technology, it is extremely important that it reflects on the websites too. To make sure that the content management system (CMS) website is always updated, dynamic, professional and advanced, the web designers must use the technological freedom to add innovation to their work.

5.     The websites should be highly interactive
Making a website interactive means making it easier for the user to participate and involve in the website. This is extremely popular in the form of contests, questionnaires etc. Most of the businesses and organizations have realized the importance of user participation and thus, the websites today are increasingly adding comment boxes, asking for feedback, and opinion polls in their designs. Asking the users to fill emails information forms or the newsletters are the easy ways of converting visitors into your clients.

Most of the website design firms are the master of their trade. They design custom websites by analyzing the needs of their clients, doing deep research, critical planning and then studying the design. They design websites that are not just piece of information but an effective two-way communication tool as well.

Source: https://v8web.com/top-5-key-factors-of-a-good-website-design/