Press releases keep the media industry active and engaged. However, more than that it is an excellent way to keep the world informed about major happenings in your company and also about any sort of legal activities and actions. Following are the few basic yet amazing tips to write an excellent press release.

Attention grabbing headline

There should always be an attention grabbing headline. It is the beginning of every press release and if it is attractive and worth the attention, the readers and journalists will surely continue to read the rest of the text. It works as a strong punch line and summarize the issue discussed accurately yet not completely to push the readers for reading furthermore.

First paragraph is important

Make sure that you mention the main point of the press release in the first paragraph only. News is not like stories and novels and therefore the readers are only interested in the text if they know the main point in the beginning. They will read furthermore for details and specifications.

Stats and figures

Including numbers and quantifying your content is the most appealing factor in any type of press release. To make your press release effective and more significant, you must have numbers included in it so that the readers believe you because actual stats and figures work as a proof in the case of news.

Fluent grammar

The press release should always be free of any type of grammatical errors. Proofread it multiple times before sending it because if there is any grammatical error in the press release, then the reporters will not take you seriously.

Effective quotes

Add quotes which are relevant to the product or service you are talking about or something which someone in the company said. Quotes give a humanly ouch to press releases and make them sound more effective.

Contact information

Always add your or someone else’s contact information in the press release so that the journalist or reporter can get back to you or follow up. Most of the press releases go unpublished even when they are excellently written simply because of the absence of contact information and no other means of getting back. You can either add contact number or any email address.

Page limit

Do not exceed the length of your press release from one page. One page is perfect for any type of press release, however, two is more than enough and anything longer than that gets boring and uninteresting.

Access to additional information

The length of the press release might be short but it does not mean that you cannot provide additional information. In fact providing access to additional information is a sign of perfect release as the journalists and readers can easily get into depth that way. Add relevant links to provide additional information.

Press release writing is not that hard and there are just a few tips which should be kept in mind in order to write a perfect press release. Tips discussed above are perfect to write a perfect press release.Press releases keep the media industry active and engaged. However, more than that it is an excellent way to keep the world informed about major happenings in your company and also about any sort of legal activities and actions. Following are the few basic yet amazing tips to write an excellent press release.

Attention grabbing headline

There should always be an attention grabbing headline. It is the beginning of every press release and if it is attractive and worth the attention, the readers and journalists will surely continue to read the rest of the text. It works as a strong punch line and summarize the issue discussed accurately yet not completely to push the readers for reading furthermore.

First paragraph is important

Make sure that you mention the main point of the press release in the first paragraph only. News is not like stories and novels and therefore the readers are only interested in the text if they know the main point in the beginning. They will read furthermore for details and specifications.

Stats and figures

Including numbers and quantifying your content is the most appealing factor in any type of press release. To make your press release effective and more significant, you must have numbers included in it so that the readers believe you because actual stats and figures work as a proof in the case of news.

Fluent grammar

The press release should always be free of any type of grammatical errors. Proofread it multiple times before sending it because if there is any grammatical error in the press release, then the reporters will not take you seriously.

Effective quotes

Add quotes which are relevant to the product or service you are talking about or something which someone in the company said. Quotes give a humanly ouch to press releases and make them sound more effective.

Contact information

Always add your or someone else’s contact information in the press release so that the journalist or reporter can get back to you or follow up. Most of the press releases go unpublished even when they are excellently written simply because of the absence of contact information and no other means of getting back. You can either add contact number or any email address.

Page limit

Do not exceed the length of your press release from one page. One page is perfect for any type of press release, however, two is more than enough and anything longer than that gets boring and uninteresting.

Access to additional information

The length of the press release might be short but it does not mean that you cannot provide additional information. In fact providing access to additional information is a sign of perfect release as the journalists and readers can easily get into depth that way. Add relevant links to provide additional information.

Press release writing is not that hard and there are just a few tips which should be kept in mind in order to write a perfect press release. Tips discussed above are perfect to write a perfect press release.