If you’re a software company looking to increase the size of your user base you really should consider software localization. In today's globalized world, successful software can be used and accessed by any person in any country. Think of some of the most popular apps of recent years, do you think Uber would have found such phenomenal success if users couldn't use the app in their native language? Software localization is about removing barriers that might prevent international customers from adopting your piece of software. Here are three points about what software localization is and why you need it for software success. 

What is a software localization

Software localization involves adapting your product so that it meets the language and cultural requirements of other countries. This primarily involves the translation of the language used for the software interface and may involve small tweaks to the product to make it more appealing in different countries. Many software companies view localization as part of their product development as it allows them to scale their product and access a much larger pool of customers. You can find a wide array of software localization services at The Word Point for translation which meets your bespoke needs. Executing software localization properly is absolutely integral to big success in the software market.

Reaching the rest of the world 

If you want to see your software reach its full potential, then software localization is non-negotiable. Accessing a truly global user base without localization is nigh on the impossible. While some companies may try to push their software in other markets without localization they risk losing customer trust and even establishing negative associations with their brand. With so many options for software translation and plenty of information about how to undergo the localization process, companies who don’t attempt to undertake it can appear to be culturally insensitive. Conversely, by undertaking the localization process you are sending a positive message to your international customers that you care about catering to their needs and delivering an excellent piece of software. 

Improved user experience 

Everyone in the software world knows that user experience is one of the most important elements of any product or app. It impacts the reception of your software and the kind of reviews it gets from customers. As the digital world has become entirely ingrained in society, users have less patience and want to pick up a piece of software they can intuitively navigate and understand without a big learning curve. Needless to say, having software in your native language makes using a software tool much easier - and translation services can help companies achieve just that. That means better reviews and more customers, as a consequence. With the whole world to market to, the sky's the limit! 

Now you know why software localization is so important, it’s time to start putting the process into action so you can reach new customers from all around the world.