Which Ad Server would you choose today and why?

If I were to choose an ad server today, as someone who has already worked with various solutions, I would look toward professional Ad server software https://geomotiv.com/industries/adtech/ad-server/ focused specifically on adtech. For me, stability, flexible configuration, and transparent analytics were key factors. It's important that the ad server easily handles large traffic volumes, supports various ad formats, and allows for quick and easy scalability. From personal experience, I can say that modern ad server solutions from companies with strong adtech expertise offer a significant advantage.

From my personal experience working with several advertising projects, I can confidently say that the choice of an Ad Server in 2026 greatly depends on scalability, flexibility, and support for modern formats. For medium and large projects, I found Google Ad Manager to be incredibly reliable. It handles high traffic effortlessly, integrates seamlessly with multiple demand sources, and provides detailed reporting that helps optimize campaigns in real time. The interface is intuitive, which makes managing complex setups much easier, and the automation features save a lot of manual work