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Which Ad Server would you choose today and why?

Colleagues, please share from personal experience: which Ad Server software do you consider optimal for medium and large projects in 2026?

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From my personal experience working with several advertising projects, I can confidently say that the choice of an Ad Server in 2026 greatly depends on scalability, flexibility, and support for modern formats. For medium and large projects, I found Google Ad Manager to be incredibly reliable. It handles high traffic effortlessly, integrates seamlessly with multiple demand sources, and provides detailed reporting that helps optimize campaigns in real time. The interface is intuitive, which makes managing complex setups much easier, and the automation features save a lot of manual work

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