Telegram growth strategies discussion

How do you guys think small channels actually break through on Telegram these days? I’ve been experimenting with different content formats, but growth feels random. Sometimes a post gets traction, sometimes nothing happens at all. I’m curious if it’s more about consistency, timing, or just luck. Has anyone here found a pattern that actually works, or is it still a trial-and-error game? I also keep wondering whether audience targeting now matters more than content quality, because even well-written posts sometimes get ignored without early engagement signals. Maybe the algorithm or distribution system plays a bigger role than we think.