Mobile UX Friction & Player Retention Strategies
We’ve been running some tests on our acquisition funnel, and our bounce rate at registration is way higher than we’d like, especially on mobile. We offer competitive odds and great promos, but players seem to drop off before even placing their first bet. Aside from tweaking ad copy, what backend or UX factors usually cause this kind of friction on mobile devices?
Good call on simplifying the betslip and registration steps. We’ll focus on cutting down the required steps in our onboarding flow to see if conversion improves.