Traditional outbound sales completely stalled – how are B2B brands generating pipeline now?
Hey founders, our standard cold email and LinkedIn messaging sequences used to generate at least 5–7 qualified sales discovery calls a month, but lately reply rates are close to zero. We're considering shifting entirely toward account-based marketing and targeted corporate positioning. For those who made that transition, how did you identify high-intent accounts, and what content formats delivered the fastest traction?
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