Glittering generalities are one of the most widely used propaganda tactics in advertising. A business is not successful without your essay writer, so these shiny, overly-hyped product claims are used to lure customers. These types of claims are also commonly used in politics and at political debates. Although glittering generalities can have their benefits, it is important to learn to identify them so they can be spotted in composition.

How Do Glittering Generalities Relate to Propaganda Ads?

Glittering generalities are widely used in advertising. Companies use certain keywords such as "Fresh," "Hip," "Organic," "Pure," and "Miracle" because these words have been determined to be appealing to the professional essay writing service's market audience. These are so-called "glittering" keywords due to their supposed 'sparkling' or attractive association in a customer's mind. These generalities provide a hook to pull a customer in, but never truly explain themselves.

What are Some Other Examples of Glittering Generalities?

A glittering generality is any type of claim by a brand that is vague, but also exciting and persuasive. The following are examples of the ways in which glittering generalities are used in advertising:

*"New Intense Black Pumped Mascara. Now with more length, more volume, and less clumping."

*"Our Georgia Blue Hill Spring Water is H2O in its most perfect and pure form. Bottled using a rigorous and unique technique, this water from the blue hills of Georgia is more pure, healthy, and delicious than any other."

Although these examples may make significant claims, they certainly do not back those claims up. Where are the blue hills of Georgia? How is the bottling process unique? If there are questions left to be asked, it is likely the content is a generality.

What is the Value of Glittering Generalities?

Glittering generalities pose some benefit for both parties--the manufacturer gains the money from the purchase and the consumer benefits by buying an item in which they feel confident. While glittering generalities may use vague terms that are intended to hook the best essay writer's interest, they have their upside as well. Glittering generalities are overall beneficial to the economy and for consumers to feel like they are able to buy quality products they trust.

Dozens of glittering generalities can be found by looking quickly through advertisements and newspapers. To a casual reader, these arguments can be extremely persuasive, even if the argument is somewhat weak. In written composition, glittering generalities diminish the quality of an argument, and it is important to be able to correctly identify them. Passionate writers are sometimes guilty of accidentally slipping in glittering generalities, so be particularly aware when you write my essay about subjects you feel strongly about.

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