Copyright 2016 by Tim Cigelske 

Tim Cigelske is the Director of Social Media at Marquette University. Under his guidance, the university has been named among the top 10 Most Influential Colleges in Social Media by Klout.com. Cigelske has been a featured speaker and workshop instructor at the eduWeb Conference and the PR + Social Media Summit. As an adjunct professor he teaches Media Writing, PR Writing and Social Media Measurement and Analytics.  

Cigelske writes about beer and running for DRAFT Magazine and has been featured by WIRED Magazine, 20/20 and The New York Times. He lives outside Milwaukee with his wife, two kids and beagle. 

This book is dedicated to Jess, Clara and Xavier. You are by far the best success metric.