What am I?

A Book of Riddles
1. What am I that's pulled you in?
2. Primarily

What am I that's pulled you in?
Once a mirror
Twice a clock
Three times lucky
Four times not
Five times seen
Six times below
Seven times seven for all you know
Eight times protected
Nine times a myth
Ten times what you think it is
What am I that's pulled you in?
Primarily
On a ring I'm pleasant
On your lips I'm bad
In the water I'm true
As a feeling I'm sad
I'm a third of a group, though there really are three
And if you had to ask I'd tell you I'm primary